Advice for Starting Your Own Business After a Career Setback
If you’ve recently experienced a career pitfall, know that you’re not alone. At one point or another, every successful person fails. In fact, some of the world’s most well known entrepreneurs failed time and time again before they realized success (e.g., Steve Jobs, Oprah Winfrey, J.K. Rowling, Walt Disney, etc.).
Failure and disappointment provide an opportunity to try something new, something bolder. That’s why starting your own business after a setback can be the best way forward. Here are some reasons why, as well as some tips for how to set yourself up for success with your business:
You call the shots
When you start your own business, you’re the boss. You — no one else — sets your ceiling. And, by the way, there doesn’t have to be a ceiling. Having control of your ideas, dreams, and schedule can make all the difference in the next phase of your career. However, this control also means that you’re responsible for your success or failure, so use it wisely.
You have flexibility
As the boss, you will naturally have more flexibility. This means that you can dedicate time to your dreams and passions as you see fit. Flexibility requires you to stay consistent in your work ethic, however, and you may need to strategize your schedule in a way that keeps you motivated and productive.
It’s not expensive to have a quality website
We live in a digital world. One of the most important things about running a business today is having a legitimate website. Whether you run an online clothing store, a consultation service, or any other kind of business, you must prioritize developing a reliable website that is easy for your customers and clients to navigate and use.
The first part of creating a great website is choosing the right hosting service. There are several web hosting companies that can make the website creation process simple and help your site run smoothly (e.g., Bluehost, GoDaddy, SiteGround, etc.) — and for an affordable price. The functionality of your website should match up with your business needs, and your web host should ideally cater to the features small businesses value most. For instance, SiteGround prides itself on offering all of the above and more. According to Digital.com’s review, the web hosting plans offered by SiteGround “are tailor-made for speed and security and come with features like free daily backups and restores, 24/7 support, 99.99% uptime and a 30-day money-back guarantee.” Be sure to do your research and shop around before you make a final choice.
When building your site, keep in mind other key aspects a small business website should include:
- Well-written and interesting content (blogs, articles, etc.)
- Mobile-friendly design
- A clear mission statement and value proposition
- Attractive and cohesive colors and fonts
- Professional-grade product/service photos
You can discover your niche
Being the boss and having flexibility also allows you to find your niche, which is crucial for any successful business. You are free to try a completely new idea or explore an industry you’ve always been interested in, and this exploration can lead to you find the specific industry and market where you belong. Check out this Entrepreneur article for more advice on finding your niche.
It shows your strength
One other perk to starting your own business is that you can learn a lot about yourself and improve as needed. For instance, if you were laid off from your last job or had a big idea rejected by your employer, it probably wasn’t easy at first. You may have felt hurt or had your self-image damaged. Nonetheless, we all have the strength within to overcome such obstacles, and a career setback can show you that. Likewise, starting your own business can reveal strengths you never knew you had, as well as make you stronger and more resilient in the process.
Experiencing a career setback isn’t pleasant, but it can open the door to opportunities that wouldn’t have been available otherwise. Starting your own business may be the best next step, and there are many benefits that come with being your own boss. If you decide that running your own company is the right journey in your career, be sure to find ways to stay motivated and productive. Doing so enables you to pursue your dreams and passions while setting yourself up for success.
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